Month: March 2022

Enlarge / The Privacy Sandbox settings. (credit: Google)

Google is on a quest to kill the third-party web cookie, which is often used by advertisers to track users for targeted ads. Unlike other browser companies like Apple and Mozilla, which block third-party cookies outright, Google is one of the world’s largest advertising companies. It doesn’t want to kill the third-party cookie without first protecting its primary revenue source. Google seems to view user tracking as a mandatory part of Internet usage, and instead of third-party cookies, it wants to build a user-tracking system directly into its Chrome browser. Google’s eye-roll-inducing name for this advertising system is the “Privacy Sandbox,” and on Thursday, the company released its latest tracking solution in Chrome’s nightly “Canary” builds.

The latest Chromium Blog post laid out the current timeline, “Starting today, developers can begin testing globally the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. We’ll progress to a limited number of Chrome Beta users as soon as possible. Once things are working smoothly in Beta, we’ll make API testing available in the stable version of Chrome to expand testing to more Chrome users.”

Topics will have Chrome locally track your browsing history and build a list of interests, which Chrome will then share with advertisers whenever they ask for ad targeting. If you want a breakdown of the API name-checked in Google’s statement, the FLEDGE API is responsible for both running an ad action directly on your device and picking an advertiser and then targeting users based on behavior, like leaving an item in a shopping cart. The Attribution Reporting API is responsible for measuring ad clicks, impressions, and tracking purchase conversions.

Disney+ originally picked an auspicious date for the premiere of its new Star Wars series, Obi-Wan Kenobi: Wednesday, May 25, the same date that Star Wars Episode IV: A New Hope was released in 1977 (back when it was known simply as Star Wars). That film celebrates its 45th anniversary this year. But the streaming platform announced today—via a video featuring star Ewan McGregor—that it is shifting that premiere date to Friday, May 27, right before Memorial Day weekend.

We might have to wait a couple of extra days, but at least Disney+ will simultaneously release the first two episodes. As Deadline Hollywood pointed out, May 27 is also the premiere date for the fourth season of Stranger Things (Part 1), so our holiday weekend viewing is pretty much sorted.

Obi-Wan Kenobi (Ewan McGregor) is on Tatooine looking after a young Luke Skywalker—from a distance. (credit: YouTube/Disney+)

We first learned in August 2019 that the rumors were true about a Star Wars spinoff series featuring Obi-Wan Kenobi. That’s also when we learned that Ewan McGregor, who played Obi-Wan in the Star Wars prequels, would reprise the role. The actor made a surprise appearance at the tail end of a showcase presentation at D23 Expo 2019, Disney’s annual fan extravaganza. Then came the big news that his co-star Hayden Christensen would return as Anakin Skywalker/Darth Vader. Lucasfilm President Kathleen Kennedy called it “the rematch of the century” at the December 2020 Disney Investors Day.