Get these FREE 27 Tools and Resources To grow your YouTube channel in 2022 and beyond!
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Why Does Price Matter? How Does It Affect Your YouTube Channel?
Why Does Price Matter So Much? How Does It Affect Your YouTube Channel? The pricing you set for your products and services determines your customer base. The category and niche you determine for your YouTube channel also determines your customer or audience. To grow your channel the fastest, you need to…
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YouTube is a Powerful Marketing Platform To Make Money
YouTube is the best platform for marketing your business. Do you agree? Or are you still on the fence about using it? Maybe you’re not sure about YouTube because: you’re more comfortable with Traditional marketing. Or, you use Facebook or Instagram or Twitter or another social platform to market your business. Or you think YouTube is mainly for entertainment not business. I do believe YouTube is the best platform and I’m going to show you why, with examples, in this post.
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What’s The Secret To Financial Success?
I want to share a secret that can lead to you not only gaining more financial success with your business, but cut your stress levels in half! It was the hardest part of launching my own business and being an Entrepreneur. It’s the part where you ask for money… the ‘sales’ part. Yes, I’m talking about SELLING. Because sales equal income. And enough income equals profit. And a lot of profit equals success. There’s no other way to become a financial success from scratch. You have to become good at SELLING. But, if you’re like me, SELLING didn’t come easy. The thought of making ‘sales’ was completely out of my comfort zone. And I didn’t think I could do it. Or ever get good at it. And certainly, I knew I’d never enjoy it. But I was wrong.
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Roku and Google reach a deal for the continued distribution of YouTube and YouTube TV on Roku devices
After months of nasty contract disputes, Roku this morning announced it’s come to an agreement with Google which will allow it to continue to carry both YouTube and YouTube TV on its platform. Roku declined to share the specifics of the deal terms, beyond saying it’s a multi-year extension that covers both services.
For Roku and Google customers, however, that means they don’t know which party won the battle or what that means for Google’s access to Roku’s user data. During the spat, Roku brought to public attention how Google was allegedly demanding elevated access to customer data which Roku had then described as “outside the realm” of industry-standard practices. It said Google wanted more user data than Roku offered its other customers.
Roku also said that Google had threatened to retaliate by increasing the hardware spec requirements for YouTube TV if it didn’t get its way. That would have meant Roku’s low-end players would no longer have access to the service.
These are hefty complaints. And in the case of the user data-sharing agreements, it seems customers should have the right to know where the decision ended up.
It may be easier to spot which side won when it comes to Roku’s other allegations, however. Roku had said Google wanted preferential treatment of YouTube content in Roku search results and had wanted to override Roku customers’ default settings when the YouTube app was open. For example, if a Roku customer had YouTube open and used voice search to ask for music, Google wanted YouTube Music to play the request, even if the customer had set Pandora as their preferred music app. This should be easy enough to test out when the new agreements go into effect.
Roku had hauled the details of the backroom negotiations into the public in an attempt to gain an upper hand in the disputes, ultimately warning customers in October that negotiations had failed — and that customers may lose access to YouTube TV as a result.
Google, meanwhile, had dismissed Roku’s claims as “baseless,” and denied it had asked for elevated access to user data or to interfere with Roku search results. The company also suggested Roku was attempting to use these allegations (which had a whiff of an antitrust nature to them) as a means to renegotiate a separate deal for the main YouTube app. Given that the new agreement now covers both services, one has to wonder if Roku was successful on that front.
A Roku spokesperson shared the following statement about the new deal:
Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV. This agreement represents a positive development for our shared customers, making both YouTube and YouTube TV available for all streamers on the Roku platform.
Meanwhile, a Google spokesperson said:
We’re happy to share that we’ve reached a deal with Roku to continue distributing the YouTube and YouTube TV apps on Roku devices. This means that Roku customers will continue to have access to YouTube and that the YouTube TV app will once again be available in the Roku store for both new and existing members. We are pleased to have a partnership that benefits our mutual users.
Google also declined to comment on the nature of the data-sharing agreements under the new contract, only referring back to prior statements it made where it had denied Roku’s allegations.
Instagram’s Adam Mosseri defends the app’s teen safety track record to Congress
Facebook tests a new ‘Professional’ mode for creator profiles
Meta (formerly Facebook) today is introducing a new “Professional” mode for user profiles, designed to be used by creators looking to monetize their followings on the social network. The new mode, which is initially available to select creators in the U.S., will present creators with additional money-making opportunities and expanded insights that had been previously only available to Facebook Pages.
Among these will be the ability for creators to participate in the new Reels Play bonus program, where some creators are able to earn up to $35,000 per month based on the views for their short-form video content. However, access to this program, for the time being, is invite-only — meaning Meta will determine which creators qualify to earn bonuses.
While Meta didn’t share what other monetization options will be available in the days ahead, it did note that it will also make professional-level insights available to these creators, which are similar to what Page owners have access to. This includes access to post, audience and profile insights. For example, creators will be able to now see the total number of shares, reactions and comments that their posts have and be able to view their follower growth over time. This allows them to make better, more informed decisions about the content they post and how it resonates with their audience.
Image Credits: Meta
While many creators are already using Facebook profiles instead of Pages to attract fans and followers, Meta warns that others who decide to opt into this new experience will be opening themselves up to being more of a public figure on the social network. That means anyone can follow them and see the public content posted to their feed, but they’ll be able to mark posts as either public or friends-only, as you could otherwise on a private profile.
Meanwhile, creators who are using Facebook Pages will be opted into the new Pages experience instead. This will provide access to a Professional Dashboard that will serve as a central destination for admins to review the Page’s performance and access professional tools and insights, the company notes. Facebook is also testing a two-step composer on Pages. which allows creators to schedule posts and cross-post into a group.
The changes come at a time when Meta is heavily investing in its creator user base, as it sees the potential in a new revenue stream that comes from things like creator subscriptions and virtual tips, aka “Stars” — the latter which it just made available yesterday outside the app stores through a new website where it no longer has to pay commissions to Apple and Google. The company earlier said it was planning to lure in creators with $1 billion in payments, like the Reels bonuses among other things, as the competition for creator talent heats up with TikTik and other top social apps, like YouTube, Twitter, Snapchat and others.
Meta notes that the new Professional mode is still in testing with select creators in the U.S. for now, but will roll out more broadly in the future, including to the EMEA region.
Reddit to roll out personalized end-of-year recaps with stats about users’ habits
Reddit is launching a new personalized Spotify Wrapped-like recap feature for all users tomorrow. The new recaps will include a variety of stats, including a summary of the time you spent on the platform, a look at the content that you interacted with or contributed, topics you engaged with and communities you’ve viewed or joined. Reddit notes that users will be able to hide their username and avatar if they want when sharing the recap across other social media apps.
The company’s previous recaps focused solely on aggregated trends across the platform. This year, Reddit has added a personalized in-product experience. The personalized recaps reference user browsing and engagement data from January 1st, 2021 to November 30th, 2021.
“From reacting to a game thread in r/nba to uploading a video of a cat walking over a keyboard while someone is working, expression is core to Reddit’s communities,” a spokesperson from Reddit said. “Reddit Recap shows each Redditor the communities they interacted most with and the experiences they shared with others this past year.”
End-of-year recaps have become increasingly popular thanks to Spotify’s annual Wrapped feature that is widely shared across social media each year. Given its success, it’s no surprise that other companies like Apple, YouTube, Snapchat and now Reddit are looking to mimic the popular feature with their own versions.
In addition to the launch of recaps, Reddit has released data about the most popular themes on the platform in 2021. The company notes that cryptocurrency, gaming, sports, weddings, health and fitness, food and drink, and movies and television were the most popular categories. In terms of cryptocurrency, the top five most-viewed crypto communities this year were r/dogecoin, r/superstonk, r/cryptocurrency, r/amcstock and r/bitcoin. So far this year, Reddit has seen 6.6 million mentions of “crypto” across its platform.
As for gaming, the top five most viewed communities in 2021 were r/genshinimpact, r/leagueoflegends, r/gaming, r/rpclipsgta and r/ffxiv. For the sports category, the top five communities were r/nba, r/soccer, r/nfl, r/squaredcircle and r/mma. In terms of the weddings category, the top five communities were r/weddingplanning, r/engagementrings, r/bridezillas, r/wedding and r/weddingsunder10k.
Regarding health and fitness, the top five communities were r/lifeprotips, r/sports, r/progresspics, r/fitness and r/loseit. As for the food and drink category, the top five were r/food, r/cooking, r/keto, r/kitchenconfidential and r/starbucks. Lastly, the top five communities in the movies and television category were r/movies, r/marvelstudios, r/starwars, r/moviedetails and r/dc_cinematic.
Reddit also revealed that users created 366 million posts in 2021, which is a 19% year-over-year increase. The company has seen 2.3 billion total comments, a 12% increase year-over-year and 46 billion total upvotes, a 1% increase year-over-year so far this year.
MrBeast’s ‘Real Life Squid Game’ and the price of viral stunts
YouTube becomes latest social platform to block Donald Trump
The video sharing site said the account would be inaccessible for “a minimum of seven days”, meaning Trump will not have access until after President-elect Joe Biden takes office.
Social networks have been clamping down on Trump’s personal accounts since the attack on the US Capitol building last week which temporarily halted Biden’s confirmation and led to five deaths. Facebook and Instagram were the first major platforms to ban Trump, followed by Twitter over the weekend.
Trump’s YouTube channel is now prevented from uploading new videos or livestreams for a minimum of seven days, which may be extended, the Google-owned firm said in a statement.
The action followed threats from US civil rights groups that they would lead an advertiser boycott of the platform if it did not immediately suspend Trump’s account.
Jim Steyer was one of the organisers of the “Stop Hate for Profit” campaign which led over 1,000 advertisers to boycott Facebook in July. Speaking to Reuters, he said the groups demanded that YouTube takes down Trump’s verified YouTube channel, which has 2.76 million subscribers.
YouTube initially removed new content uploaded to the channel as it violated policies for inciting violence before ultimately suspending it entirely.
“After review, and in light of concerns about the ongoing potential for violence, we removed new content uploaded to Donald J Trump’s channel for violating our policies,” YouTube said in a statement on Twitter. “It now has its first strike & is temporarily prevented from uploading new content for a minimum of 7 days.”
“Given the ongoing concerns about violence, we will also be indefinitely disabling comments on President Trump’s channel, as we’ve done to other channels where there are safety concerns found in the comments section.”